Lisa Ma socializes activism. Combining fringe communities, ethnographic research and speculative design, her unusual ‘platforms of engagement’ creates social events that are perceived as activism but function as services.

Creating ‘Farmification’ with joystick factory workers, hosting spa experiences with cat ladies and most recently starting a movement of eating invasive species and even feeding the mayor of Ghent an invasive animal, Lisa Ma creates real-life case studies to propose how activism can engage people quietly and productively, beyond the trend of low-engagement clicktivism.


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