Joystick Factory: Street Soap

A culture of watching soap opera on the street has emerged from a specific social economic condition. Most migrant workers only use lightweight tools for communication, so normally have no access to television or computers. This cost-free social entertainment has become a stable of their personal lives.

Dark back streets of the industrial areas are lit with outdoor televisions, provided by local shops, restaurants and even hospital clinics. The gathering crowd creates bottlenecks, slowing down traffic in dark pedestrian zones.

Clusters form, where viewers organically divide in order of their viewing preferences. A few families and friends regroup outside a restaurant whilst waiting for their program to appear online. A bird-eye view of the street would be a physical minute-minute data chart of viewer behaviour, as each program generates specific cravings.

Many female workers gather to watch weekly medical programs outside a hospital. An opportunistic vendor sets up a placebo health-related drink and snack stall under the screen, but joins the crowd until adverts reappear.

A large group of men gather around a historical action program shown in front of a Red Bull advert.

The street soap culture bleeds into suburban squares. On Sunday evenings, families gather to watch a historical soap based on characters from the Sino-Japanese war. The hero is put under danger. A roar is heard as an audience of thousand TV viewers let out an “oh” before returning to silence. This is the sit-down version of football.

There is no better way to regulate crime than gathering people where they can be watched and occupying spare time with patriotic media. Police carts conveniently stop to survey the crowd, whilst the storyline entice officers.

Families make use of the temporary security in a mid-night picnic on the paving. Television has become a platform for social cohesion. A fun evening of shared cultural activity to relax and a rare environment of unregulated safety.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,440 other followers

%d bloggers like this: